Pinterest is a highly attractive acquisition lever for BtoB companies. With over 463 million active users, including 92.5 million in Europe, Pinterest has a very strong buyer audience.
Decorating ideas, clothing styles, wedding ideas... Pinterest users often have a strong intention to buy. For this reason, this social network is particularly interesting for e-tailers.
Our Pinterest Ads agency
The Pinterest Ads agency that helps you create and manage high-performance Pinterest Ads campaigns.
Analytics set-up
Implementation of Pixel Pinterest Ads by our Data team for detailed tracking of ad performance. Without action tracking, it’s impossible to properly optimize your campaigns.
Create campaigns and (optional) visuals
Our Social Ads experts take care of creating your Pinterest campaigns: audiences, bidding strategy, ad formats. Don’t have the in-house resources for graphic design? The creative teams at our Pinterest Ads agency create high-performance visuals to maximize the CTR and ROI of your campaigns.
Campaign management & Reporting
Steering and optimizing campaigns according to the KPIs important to your business. Every month, our Pinterest Ads consultants meet with you to present the results and define the next actions to be taken on your campaigns.
Our Pinterest Ads experts
Grenoble
Amélie
SEO - SEA - International Traffic Manager
Amélie supports companies in their SEO/SEA/Social Ads acquisition strategy in France and abroad. Her aim is to maximize your ROI by using levers adapted to your personas.
Roubaix
Apolline
Traffic Manager
Apolline is a dedicated Traffic Manager at PumpUp agency, recognized as a Google Partner Premier. With multi-dimensional expertise in SEO, SEA, UX & CRO and SMA, she is passionately committed to strengthening your digital footprint. With a clear mission: to reinvigorate your acquisition strategies while maximizing their effectiveness and profitability. She plays an active role in supporting her B2B, B2C and B2B2C customers. Her mission: to boost your strategies while maximizing their profitability. Regardless of your company's size or sector, she is your determined ally in designing and executing a UX strategy focused on conversion rate optimization. We deploy tailor-made solutions to attract and engage your target audience.
Some key figures
3%
growth in 2023
60%
of women
53%
share of influence on purchasing decision
The benefits of Pinterest
I want my campaigns audited-
Over 50% purchase intentionPinterest is a visual platform where users discover and share inspiring ideas. Users are often on the lookout for products and items to bring these ideas to life, which naturally encourages purchase intent.
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Higher average basketsThe observation of purchase intent above 50% on Pinterest is often accompanied by higher average baskets.
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Less competitive than the Meta networkUnlike the strong advertising competition on Meta platforms, Pinterest offers an environment where advertisers can reach their target audience more organically.
How can our Pinterest Ads agency help you?
Step1
Understanding your business
Can Pinterest Ads become an effective acquisition lever for your brand? Together, we'll define a tailored strategy to effectively target your audience and create campaigns that generate concrete results.
Step2
Kick-off
We study and adapt to your business and your constraints.
Step3
Technical meeting
We install the Pinterest pixel on your site to measure the results of your campaigns. We write teasers and create visuals in various formats. We carry out precise targeting, based on one or more criteria, according to your needs, and drawing on PumpUp's experience.
Step4
Monthly meeting
Your account manager regularly optimizes your campaigns, putting ads in competition with each other and selecting the best-performing ads. We analyze the strengths and weaknesses of your campaigns, and recommend the most appropriate optimizations for your market and budget.
Step5
Annual strategic meeting
This is an opportunity to take a step back from the actions undertaken and to set the strategic course for the next period.
In short, our Pinterest Ads agency is
- A concrete study of your marketing strategy and your personae
- Monthly strategic advice from a dedicated Pinterest consultant
- Multi-levers experts for a macro vision of your digital strategy
- An agency followed by Pinterest
Ready to get started?