Off-site SEO is how the rest of the web "talks" about a website. It is therefore, in the eyes of the search engines, the proof of its popularity, credibility and especially its brand image.
To find out how popular a website is, bots are able to count the links pointing to a site, and especially judge their quality and awareness.
We focus on quality backlinks rather than quantity
Personalized, customized advice: we tailor our expertise to your digital strategy
SEO Audit
SEO audit of your website. The direction of your netlinking depends on the conclusions of the upstream diagnosis.
Netlinking Campaign Management
Obtaining external links: monitoring of influential media in your sector and partnership agreements.
Creation of quality anchors: generic, brand, specific
Why choose our SEO off-page agency?
Quality backlinks with SEO impact
Implementing an effective netlinking strategy requires more and more experience with search engines. For a long time, this off-page SEO strategy was very successful, and gave rise to thousands of low-quality sites. Google is now moving backwards on this positioning factor, and few links are now taken into account in your natural SEO. Our SEO experts have a tried-and-tested method for implementing an effective strategy and ensuring that you buy quality sites.
Monthly results analysis
Our SEO experts meet with you every month to discuss the performance of your netlinking strategy. This enables you to track your site’s progress in terms of rankings and traffic, but also in terms of conversions (leads or sales).
Apolline is a dedicated Traffic Manager at PumpUp agency, recognized as a Google Partner Premier. With multi-dimensional expertise in SEO, SEA, UX & CRO and SMA, she is passionately committed to strengthening your digital footprint. With a clear mission: to reinvigorate your acquisition strategies while maximizing their effectiveness and profitability. She plays an active role in supporting her B2B, B2C and B2B2C customers. Her mission: to boost your strategies while maximizing their profitability. Regardless of your company's size or sector, she is your determined ally in designing and executing a UX strategy focused on conversion rate optimization. We deploy tailor-made solutions to attract and engage your target audience.
Our netlinking agency has been supporting Mascotte Assurances since 2021 in its natural search engine optimization. Our SEO optimizations on the site and through the creation of backlinks have enabled the site's traffic to grow year on year, as well as a better site conversion rate.
On-page and off-page SEO actions
As the insurance industry is highly competitive, our SEO consultants are extremely vigilant in monitoring diagnostics and positions. They carry out this project using an agile method, combining on-page SEO and off-page SEO, such as content management, improving the technical base, and netlinking.
Results: This year, we observed + 164% SEO traffic, including +32% on the brand's strategic keyword vs. n-1, for a +100% increase in leads.
The number of backlinks is not the only factor determining a site's popularity. You also need to ensure that they come from different sites. At the same time, these sites need to be of high quality, and ideally well positioned in SEO. As for the theme of the site on which the backlinks are created, they must be related to the site to which they are linking!
Improve brand awareness through reviews
Customer review platforms are a great way to get the word out about a site and improve its conversion rate. Creating profiles on different platforms of this type helps to create new backlinks. It's also a great opportunity to increase brand awareness, which will have an impact on a site's natural referencing.
How does a PumpUp netlinking project work?
Step1
First meeting with your SEO expert
Accompanied by your project manager, this introduction enables you to draw up a precise map of your project and establish an appropriate SEO strategy.
Step2
Strategic recommendations focused on your needs
During our initial exchange, our team merges technical expertise with in-depth knowledge of SEO. A clear understanding of your business and sector is essential to develop solutions that meet the requirements of your audience and align with your objectives.
Step3
SEO Audit
The SEO audit enables our experts to establish the state of the art of your website and identify the areas for improvement according to a well-defined order of priority based on SEO impact.
✔️ The implementation of a structuring methodology for your netlinking strategy
✔️ A high-performance process for backlinks that are taken into account by the algorithms
✔️ Content writing to preserve your brand image on external sites
Creating high-quality backlinks is one of the most effective levers for offsite SEO. At the same time, you need to work on partnerships and relationships to make your site known and encourage others to talk about it. Press and public relations, partnerships with influencers or a network of contacts will often generate interesting backlinks.
1 Understanding netlinking2 Performing with netkinking
What is netlinking?
Netlinking is an SEO strategy that involves obtaining inbound links (backlinks) to your website from other sites. This improves your site’s visibility and ranking in search engines.
Why is backlinking important?
Netlinking improves your site’s authority. To find out your website’s area of authority, visit Semrush. It’s useful to compare your score with that of your competitors to assess your netlinking needs.
Netlinking reinforces the credibility of your content in the eyes of search engines, and therefore its SEO positioning.
What is a quality backlink?
A quality backlink comes from a relevant website, with good domain authority, that is well ranked by the search engines.
Search engines attach great importance to the thematic relevance of backlinks. A link from a site in the same field or theme as yours is considered more relevant and of higher quality.
How does netlinking help international SEO?
International netlinking helps improve your site’s visibility in different countries by obtaining backlinks from relevant local sites.
Backlinks from local sites signal to search engines that your site is relevant to users in that particular territory. This can improve your SEO ranking.
How do you know if you have backlinks?
Use tools such as Google Search Console, Ahrefs or SEMrush to carry out a netlinking audit of your website.
What is a toxic link?
A toxic link is a backlink from a low-quality, spammy or irrelevant site that can harm your SEO ranking.
How do I find sites to create backlinks?
To find sites to create backlinks, here are some effective strategies:
Use netlinking platforms such as SEMjuice, Getfluence or e-referer, which make it easy to buy backlinks from a rich catalog of sites.
Contact the owners of relevant sites/blogs to propose link exchanges. For example, to support the international theme at pumpup, we’ve collaborated with sites in related fields such as law and accounting, or translation.
How to check a site before buying a backlink?
Use tools like Ahrefs, SEMrush or Moz to check domain authority, organic traffic and its evolution over the last 6 months before buying a backlink. Don’t be content with the figures given by platforms or publishers, as they may be out of date.
Is it important to disavow toxic backlinks?
Yes, it’s important to disavow toxic links to avoid Google penalties and maintain the health of your site.
How do I disavow a toxic backlink?
To find all the backlinks pointing to your site, we recommend using Semrush. Using the backlink audit, you can draw up a list of toxic links to be disavowed. Then use the Google Search Console link disavow tool to submit a list of toxic links.
How to avoid the traps of netlinking?
Choosing the right site: To avoid pitfalls, give priority to quality backlinks from relevant sites, and avoid spamming or links from low-quality sites. Here are a few examples of poor-quality sites: slow loading times, sites with intrusive pop-ups, link farms.
Pay attention to the ratio between anchors in netlinking: A natural backlink profile contains a variety of anchor texts. If all your backlinks use the same anchor text, it can look artificial and manipulative to search engines. Use a combination of exact keywords, partial keywords, brand anchors, generic anchors (such as “click here”), and bare URL anchors.