Since our creation, our core business has been the digitalization of the B2B sector. Our BtoB digital marketing agency can help you create a digital strategy tailored to your business or industry.
Gone are the days when BtoB was all about networking and cold phone campaigns. Today, digitalization has revolutionized BtoB exchanges, forcing players to accompany their prospects from the information phase to the decision-making stage: inbound marketing.
BtoB marketing: the challenges and the pumpup response
With our B2B digital marketing experts, define the acquisition levers to be activated according to your short-term and long-term needs: SEA campaigns, SEO, Inbound Marketing, Social Selling.
Thanks to our team of CRM & Marketing Automation experts, improve the loyalty of your existing customers by implementing a CRM tool or optimizing its use.
SEA
Our experts define the appropriate levers: Google Ads, Bing Ads and deploy lead generation or e-commerce campaigns.
SEO
We identify your keywords with high conversion potential and optimize your site to position you in the top results.
Inbound Marketing
Based on your personae, we define an ideal conversion path for each need: blog, white paper, video…
CRM
Audit your existing system and optimize or implement a new tool to better manage your leads and improve your retention rate.
Why choose our B2B marketing agency?
A team of dedicated experts
A CRM agency
Experts on the international stage
Our B2B marketing experts
Grenoble
Simon
Growth Marketing & CRM Consultant
With a triple skill set in tech, marketing and digital, Simon has the expertise you need to optimize your business, not only through lead acquisition but also through innovative strategies.
Bordeaux
Paul
E-Business Consultant & Certified Hubspot Expert
Paul helps business owners, marketing directors and communications managers develop their web strategy and digitalize their business. His aim is to help you reach the right people, at the right time, with the right content, and generate more leads or sales through your website.
Ferlam Technologies
We implemented a value strategy with acquisition campaigns on Google Ads and Linkedin Ads, as well as a content-based Inbound Marketing strategy.
Study and implementation of personas, SMART marketing objectives determined,
creation of lead magnets, white papers... we fully implemented their new CRM.
The result: over fifteen qualified leads per month, with sales ranging from 10,000 to 100,000 euros.
Study and implementation of personas, SMART marketing objectives determined,
creation of lead magnets, white papers... we fully implemented their new CRM.
The result: over fifteen qualified leads per month, with sales ranging from 10,000 to 100,000 euros.
Some key figures
1st
Email is the 1st B2B medium chosen by marketers in the tech sector
77%
of B2B buyers prefer to be contacted by email
The benefits of digital marketing for B2B
Demander un accompagnement-
Reducing costsB2B digital marketing campaigns are often less expensive than traditional methods such as trade shows, print advertising or direct mail campaigns.
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Marketing automationMarketing automation tools can handle repetitive tasks such as sending emails, managing leads and tracking customer interactions, saving time and improving efficiency.
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Flexibility and responsivenessDigital marketing makes it possible to react quickly to market changes and customer needs. Campaigns can be adjusted in real time to maximize their effectiveness.
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Added-value contentB2B companies can use digital content (blog articles, white papers, webinars, etc.) to demonstrate their expertise and offer added value to potential customers.
How does a B2B marketing project work at pumpup?
Step1
Defining SMART objectives
Our digital marketing consultants work with you to define SMART objectives to give a clear direction to the inbound marketing strategy, while providing measurable indicators to assess progress and performance afterwards.
Step2
Definition of personas
The development of your personae is essential for a B2B digital strategy. This facilitates the creation of content and the development of messages that resonate with each persona, thus increasing the effectiveness of the overall strategy.
Step3
Definition of the buyer’s journey
The buyer journey, also called customer journey or purchase journey, refers to the path a consumer follows from the awareness of a need to the purchase of a product or service. This process is divided into several stages, often represented by a conversion funnel: awareness, consideration, decision.
Step4
Implementation of content strategy
Content strategy involves planning different types of content, such as blog posts, videos, infographics, white papers, case studies, podcasts, newsletters, etc., based on your audience’s needs and preferences.
Step5
Implementation
The implementation of the different contents is aligned with the defined personas, the objectives of the content strategy and the stages of the buyer journey.
In short, our agency is:
- ✔️ Dedicated experts: SEA, SEO, CRM, CRO
- ✔️ Acquisition AND retention challenges
- ✔️ A Hubspot Partner agency
- ✔️ Dedicated consultants for international
In concrete terms, this approach enables you, with the support of a team of experts, to increase your inbound traffic to your website through the provision of relevant, targeted content. So it’s the combination of SEA, SEO, Social Ads, lead nurturing, marketing automation, a good CRM and a whole host of conversion tools that feed your pipeline of qualified leads and your business performance.
So, are you ready to rethink your approach to marketing? Accelerate your growth today with a strategy that unites your marketing and sales teams around a common goal: to attract and convert leads into ambassador customers.
B2B marketing from A to Z
1 Understanding B2B digital marketing
2 Get started in B2B marketing
What is B2B digital marketing?
How do B2B and B2C marketing differ?
Why do B2B marketing?
What are the latest trends in B2B marketing?
Ready to launch a digital strategy?