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Being on the first page of search results is the ultimate goal of every website. It is the only guarantee to attract more traffic. SEO appears, therefore, as the best way to achieve this. Finely thought strategies must be put in place to ensure more visibility on the web. The organic referencing is defined as opposed to the paid referencing called “SEA”. A winning SEO strategy must take into account the criteria that Google uses to rank websites: web content, reputation, technical accuracy and netlinking.

Producing quality content means providing texts, images and videos that are relevant for the users. More this information is valued, the more it will be shared on other websites, forums and social networks: this increases the credibility, and therefore, the reputation of your site. Google’s algorithms also make sure that your pages are downloaded quickly and that the links that lead to them are also visible.

The SEO pyramid is a schematic representation of the essential components of SEO. It is declined on 4 levels: content, keywords, netlinking and social networks. The base of this pyramid must however be solid enough to guarantee and increase its development in height. The quality of a website is, in fact, measured through its content and ease of use. The Internet user, coming to look for answers to a given problem, must benefit from a good visitor experience. Moreover, the keywords, which appear in the URL, the Meta description, the images, the videos and the texts, must correspond to those used by the Internet user when he formulates his request to Google. You must then take into account their popularity, competitiveness, simplicity and semantic consistency. In addition, Google identifies pages that are recommended by other sites. If you are part of a solid network, you will manage to climb the ranking ladder quickly. Finally, there is no better way to optimize your SEO than through social networks. Google pays special attention to comments and shares: a complementary way to improve your ranking.

With more than 5 billion daily requests on Google, companies have everything to gain by searching for their potential customers and readers on the web. If SEO is the best way to get noticed, the competition, becoming increasingly tough, can quickly become an obstacle. Positioning yourself on competitive keywords in a saturated niche is an uphill battle. Moreover, with Smartphone, clicks are becoming rare and voice search is taking over the good old article. What should you do? Give up on SEO? Absolutely not! You will have to redouble your efforts to maintain and increase your presence. Social networks are a good way to explore as they generate interaction, sharing and information requests. Other approaches will surely be developed, but the organic referencing on Google will remain king.

To get more traffic on the web, you don’t necessarily have to pay! Thanks to these 3 practices, you can create a SEO strategy that is very beneficial to attract and retain visitors. First of all, you need to propose quality content. To do this, define a clear strategy by identifying your target audience while establishing the frequency of publications, your objective and what distinguishes you from your competitors. Don’t neglect the power of a convincing title, varied content and captivating images. Next, take care of your social media pages. Be present on all fronts, taking into account the particularities of each social network. What is shared must be punchy and to the point whether it is a podcast, an image or a video. Finally, stay current and follow the trends. Post content on other websites, interact with users, offer a giveaway to collect emails and continually check the effectiveness and relevance of your strategy.

Black hat is defined as opposed to white hat. While the latter refers to legal practices used to test the security of websites, the former refers to unscrupulous techniques that threaten their safety. However, the distinction between these 2 categories of hacking is not as clear-cut as it seems, since those who chose black hat end up going the other way after being hired by the platforms they broke into thanks to their computer and cyber security genius. Black hat involves various methods starting with injection (remote action to access the user’s PC), then Negative seo (reporting content to Google to downgrade the competitor’s site), Cloaking (showing one version of the site to Google and another to users) and finally, Hidden (hiding a script from Google’s algorithms). To avoid being black hat, a web agency must take care of the security of your site. Thanks to our team of experts, we can protect you from hacking to guarantee you an optimal organic referencing.

Even if Google reigns supreme with its 91.5% of the French market, the Bing and Yahoo search engines also attract traffic that you can take advantage of. To stand out, you can increase your visibility on these platforms. If you want to have a strong presence on Bing, you need to optimize your tags and Hn titles, take care of your meta tags and keywords, establish a good backlinks strategy, work on your social networking pages and bet on multimedia content. Google Snippets, which is another way of displaying Google, implies other practices to improve the position of a site such as identifying the questions asked by Internet users and provide a relevant answer, produce well-structured texts, create a summary, opt for an easy-to-understand format such as tables and work, in the long term, on the authority of the domain by providing regular quality content and backlinks. There are still many techniques to make you stand out. We do everything possible to boost your site’s ranking by applying conventional methods and more elaborate strategies.

SEO strategy, being undoubtedly a long-term strategy, involves different methods that should be divided into 2 main categories.

The first, called the on-page SEO, concerns the internal architecture of your website which must facilitate the experience of the Internet user. After choosing the categories and sub-categories, you should write your URLs properly as well as your Meta Description tag. But the most important rule remains the quality of the content which must be rich, clear and specific enough to answer the request of your visitors, ensure their return to your site and encourage them to share your texts, images and videos on social networks.

The second one, called off-page SEO, consists in having a netlinking strategy. Think about writing sponsored articles and press releases to create your brand image and enhance your presence in your field of activity.

Our SEO agency helps you work on these 2 components by giving special attention to your social media strategy, not only Facebook, Instagram and Twitter, but also Pinterest: one of the invaluable sources of traffic!

The zero position corresponds to the optimized extract that appears on the first page of search results before the first organic result. To reach this privileged ranking, you must have a website approved by the search engine, position yourself on keywords formulated by the user in his question, prefer expressions of long tail keywords, take care of the Title Tag, the Meta Description, the Hn and the URL and, finally, optimize your content. This position is even more important if your persona prefers to search via smartphone.

As the guardians of the search engine’s credibility, Google’s algorithms work simultaneously by downgrading failing websites while favoring those that play by the rules.

Released in 2011, Panda detects quality content.

It was followed, in 2012, by Penguin whose task is to identify over-optimized pages, especially with simulated backlinks.

Hummingbird appeared in 2013 to improve the understanding of site content and ensure better responses in search results.

More recently, Pigeon (2014) has the mission of improving local SEO.

One thing is for sure: seducing these algorithms requires professional know-how. We put our expertise at your disposal in order to spot new developments and continue to master the rules of the game without upsetting Google.