The web analytics tools on the market are very good tools to compile all the data from your website and the different marketing channels you work with, but they do not allow you to calculate ratios specific to your business. Our expert consultants will help you integrate grids and calculation methods that are consistent with your business objectives.
Challenges
- How to analyze all the data related to the flows of your website?
- How to synthesize the information?
- What are the key elements to help you make decisions?
- Why keep the tagging plan updated?
Goals
- Build a credible and sustainable decision support tool
- Maintain a high level of performance reading
- Develop your business with a comprehensive metric support
Key figures
- Nearly 70% of websites do not use the data they collect to optimize their web marketing
- On average, 2/3 of websites do not track the value of their conversion
70% of sites do not use Web Analytics data to optimize conversion
Consolidate all marketing performance data in one place
With the growing importance of digital marketing and the diversification of acquisition channels, many managers and marketing executives are faced with the challenge of building effective and user-friendly management charts that can be shared at different levels of collaboration within the company. PumpUp can help you build these control panels.
Allow the creation of specific key figures
Identify threats and opportunities
The implementation of a Data Concierge system within your company is the assurance of receiving alerts on the health of its digital action, the opportunities and threats you may face. Our certified experts will help you make the right decisions throughout the year !
Identify strengths and weaknesses
For each launch of a Data Concierge program, our experts offer you complete diagnostics of your Google Ads campaigns, your natural referencing, the configuration of your Analytics tools, but also the level of ergonomics and user experience of your website. These diagnostics ensure an optimal launch by taking stock of the strengths and weaknesses of your digital business tool.
Facilitate management and decision making
Our data programs are designed to optimize the profitability of marketing and digital actions. Through the implementation of optimized web analytics tracking, our teams of experts help you make the right decisions.
Optimize your marketing budget
Setting up relevant indicators within your company is the best way to optimally manage your marketing budgets. PumpUp designs regularly updated programs to meet the challenges of optimizing marketing acquisition costs.
Save time and avoid reading various reports
Our PumpUp experts offer various solutions for compiling your business and digital data. Using scalable platforms, we aggregate data from your various sources of traffic and business interactions and build tables that help you save time in analysis and decision-making.
Receive personalized advice from experts
Subscribe to our Data Concierge programs and receive a monthly summary from an e-business expert who will guide you on the best actions to take to develop your business through traffic acquisition, conversion optimization and data.
Analytics configuration requires constant monitoring. Understanding your data and producing a marketing summary to help you make decisions is often an action ignored by managers. However, tracking tools are your primary source of information about your products, your brand, your market and the marketing trends in your business.
That’s why PumpUp offers you regular support from Google Analytics certified experts. We address the issue of tracking data and maintaining analytics tools.
They trust us
